The Biggest Coke Bottle on Earth, built for the former World of Coca-Cola, is one of the most popular landmarks in a city filled by amazing sights, blaring sounds and gaudy attractions!
For a truly memorable Facebook or Instagram image, just drive your rental car over to the Showcase Mall and take your picture in front of the Giant Coke! There's also an elevator inside to take you up into the bottle!
The Showcase Mall is located at 3785 South Las Vegas Boulevard, Las Vegas, NV 89109. It's at the south end of the Las Vegas Strip, just north of the intersection of Las Vegas Boulevard and Tropicana Avenue. Note: It costs $3 to park your car rental in the mall's parking garage.
The multilevel mall is family-friendly, and one of its main attractions is M&M's World, which offers lots of delicious, chocolate-themed candy fun. There is also a three-story Hard Rock Café next door, complete with the famous neon guitar facade.
In just a couple of years, 2016 will mark the 100th anniversary of the iconic Coca-Cola bottle. Patented on November 16, 1915, the world famous bottles were first on store shelves in 1916. Known as the "Contour", the unique drink container is one of the most recognized product symbols in the world!
As pointed out by a press release from The Coca-Cola Company in 2006, the contour bottle is a multimedia icon and a piece of American history: "In the movie The Gods Must Be Crazy, a tribe of Bushmen assume that the Coca-Cola contour bottle is a message from heaven, resulting in total pandemonium," stated the release. "The contour bottle also has appeared alongside Hollywood stars in movies such as A Walk on the Moon, Behind Enemy Lines and Catch Me if You Can".Artists including Andy Warhol ("Green Coca-Cola Bottles"), Howard Finster, Tom Wesselmann, Ulrich Walter and Carlos Vergar have included the contour bottle in their works.
The original bottle held 6.5 ounces of Coca-Cola. In 1955, the company added 10-ounce, 16-ounce and 26-ounce bottles to its offerings. The glass bottles were returnable for decades, meaning empty bottles were returned to retailers for a small cash refund. Since 1993, the most well-known version of the Coca-Cola Contour is the 20-ounce plastic bottle.
According to Coca-Cola, Alexander Samuelson and Earl R. Dean of the Root Glass Company in Terre Haute, Indiana, made the 1st contour bottle prototype in 1915. Their inspiration was a cocoa bean illustration with a unique shape and grooves. "The U.S. Patent and Trademark Office granted the trademark to The Coca-Cola Company, indefinitely protecting the unique design," the press release states.
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